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Now live! Explore the program for the upcoming 2024 Global Conference, taking place May 5-8, 2024.

CMO Insights: How to Manage Your Marketing in an Age of Volatility

2023 Global Conference

CMO Insights: How to Manage Your Marketing in an Age of Volatility

Wednesday, May 3, 2023
10:00 AM - 11:00 AM PDT
Beverly Hilton - Wilshire Ballroom

Arguably, there has never been a more challenging time to be a CMO, yet simultaneously, today’s CMO has access to an unprecedented array of tools to address those challenges. Economic, social, and brand, expectations are in constant flux, while technological advances are transforming both the customer-brand relationship as well as marketers’ understanding of what their customers want and need. Join CMOs of leading brands for a candid discussion of how they are navigating today’s turbulent economy and meeting the expectations of boards, management teams, employees, and partners. With decisions affecting trillions of dollars in market capitalization, millions of employees, and global brand reputations, the stakes are immense.

Moderator
David Steinberg
Co-Founder, Chairman and CEO, Zeta Global
Speakers
Frank Cooper
Global Chief Marketing Officer, Visa
Todd Kaplan
Chief Marketing Officer, Pepsi, PepsiCo
Jay Livingston
Chief Marketing Officer, Shake Shack
Michelle Stevenson
Executive Director, Marketing and Communications, Milken Institute
Najoh Tita-Reid
Global Chief Marketing Officer, Logitech