Beauty pioneer and powerhouse entrepreneur Anastasia Soare is Founder, CEO, and driving force behind Anastasia Beverly Hills — one of the fastest-growing brands in the beauty industry. Soare immigrated to the US from Romania in 1989, leveraging a fierce resolve and education in art and architecture to fuel her entrepreneurial vision and unique approach to beauty. In 1990, she introduced a new brow shaping technique to clients— later patented as the Golden Ratio Eyebrow Shaping Method — that has gone on to become a modern beauty essential. Starting out as a one-woman operation in a room of a salon, Soare has gone on to build an empire, and she has certainly raised a few brows along the way. Soare continues to push boundaries with the company’s leading brow and color lines, and her capacity for driving growth through innovation and focus on customers have become hallmarks of her leadership. Soare’s belief in beauty’s transformational power extends to her lifelong work for women and children and the establishment of the Anastasia Brighter Horizon Foundation, which supports and advances the lives of young adults exiting the foster care system.
